Introducing the best value-formoney surf reel currently on the market, the Beastmaster 14000XC. Newly upgraded from its predecessor, the spool capacity and size has increased to a 14000 size that can take 400m of 8kg mono and packs 20kg of drag. Meanwhile, the addition of Silent Drive has removed any back play in the gearing system, and Super Slow 5 oscillation will produce perfect line lay every time. Strapped to your favourite Shimano surf rod, the BM14000XC really packs a punch and doesn’t break the bank at $169.99 (reel only). Best of all, it’s in store now so check it out for yourself!

The hugely popular Shimano SENKOU Spoon now has two new colours! Introducing UV Purple Chartreuse and Pink / Silver LUMO to the range. The new UV Purple Chartreuse colour combination was developed from research of overseas trout and salmon markets which has proven to be very effective. The Pink / Silver colour combination has been known to be a winning colour combination, and now Shimano has added LUMO to this lure.

The SENKOU Spoon body is made from high-grade copper and features Shimano’s patented Scaleboost technology. Available in 11g, which is rigged with a single hook, 15g and 19g, which are both rigged with a treble hook. These are in store now!

Introducing the newest product from Halco, the Sorcerer 35 is available in both sinking (STD) and suspending (FLT) versions. This small but mighty lure is your ticket to a successful fishing adventure. Using the STD version, the Sorcerer 35 effortlessly sinks deep into snags, enticing even the most cautious fish hiding in cover. The FLT version is your go-to for shallow flats, delivering an irresistibly natural presentation to hiding fish. Whether you prefer trolling at 0.5 – 4 knots or casting with steady or erratic retrieves, the Sorcerer 35 will help you reel in that big fish.

There is enough fishing line abandoned each year to wrap around the equator 400 times, and enough abandoned fishing nets to cover the entirety of Scotland. Drifting for years, these ghost nets terrorise everything in their path, from marine life to the marine environment. The Ironclad Co. have turned this problem material into a product solution, creating the first range of knives with 100% discarded fishing net handles – Ghost Net Knives.

The fishing nets are recovered from nearshore areas of the ocean by Oceanworks, then meticulously processed, cleaned and forged onto a lifetime-guaranteed blade, in partnership with 97-year-old knife maker Victory Knives, turning what was a wasted commodity into something valuable. The unique filleting knife is the hero in the range of four knives - sleek, flexible and loved by fishermen the world over, it delivers clean, effortless cuts for delicate tasks.

As part of a new Impac+ initiative, every knife sold will haul a further 1kg of discarded fishing nets from the oceans. And part profits from every sale will be donated to LegaSea, a non-profit organisation dedicated to restoring the abundance, biodiversity and health of New Zealand’s marine environment.

Hayabusa has been able to combine a high-quality Sabiki with a metal jig and create a ‘Jigging Sabiki’ (as they call it). The combined use of both Sabiki and a metal jig makes it possible for an angler to target and catch a wider variety of fish. It is a ready-touse rig that is super easy to handle, you just need to tie the line to a swivel, throw and reel in or use a jerk action. What’s more, the Jigging Sabiki can be used with other lures, such as plug-type lures and plastic worms on a jighead. No matter where you go fishing, be it on fresh water or salt water, fishing from the shore or a boat, Jigging Sabikis will prove to be your best and most reliable fishing rig.